ARE: Alcohol Related Emergencies
Alcohol overdose is a consequence of heavy drinking and is not fully understood by students. Blood alcohol concentration (BAC) is likely to continue to rise after the drinker has "passed out". Having the drinker lie down and "sleep it off" is potentially dangerous because it could result in the drinker dying of Alcohol Poisoning. The other likely cause of death associated with alcohol overdose is affixation resulting from the drinker choking on vomit.
Promotional efforts are aimed at having students ALCOHOL OVERDOSE - make the call - 911 A public awareness campaign aimed both at college students and at the general public is underway. This campaign is intended to encourage calling 911 if the symptoms associated with alcohol overdose are present. The summarized symptoms are digitally accessible through a QR code found on posters located in bars and restaurants as well as on refrigerator magnets and wallet cards distributed to students at the three Duluth campuses.
Drinking and Driving
A Drinking and Driving prevention campaign has been initiated for use on the three campuses. This consists of common posters used on each of the campuses reminding students and others of coordination and reasoning deterioration resulting from alcohol making it unsafe to operate a motor vehicle and may result in DUI, accident or death.
To facilitate not driving while intoxicated and instead taking a taxi, a QR code found on posters located in bars and restaurants links to a listing of Duluth Cab Companies with telephone numbers and charges.
Alcohol and College Life
"Alcohol and College Life" is the name of a one credit on line course directed at college freshmen and sophomore students. The course was developed by the late James Rothenberger of the School of Public Health, University of Minnesota Twin Cities. An objective of the course is to communicate with students about alcohol and to "partner with other institutions to share academic resources to reduce negative behaviors". The University of Minnesota Duluth (UMD) has offered this course for five years and it has been well received by students. Having this course adopted into the curriculums of the College of St. Scholastica (CSS) and Lake Superior College (LSC) is a goal that T3C continues to promote.
Reducing Heavy Drinking
Published literature dealing with college student drinking acknowledges that prevention initiatives have had limited success. Changing the college culture is not easily accomplished in that some incoming students have established patterns of alcohol abuse in their high school years while others view heavy alcohol use as part of their young adult college experience. A combination of approaches seems to be most effective where repeated alcohol related instances can be addressed with both negative and positive sanctions. This entails cooperation with law enforcement, neighbors, businesses, student associations and academic administrations. T3C is working as a facilitator of planning and activities that will encourage moderation and risk reduction among college student populations enrolled in three Duluth, MN campuses (CSS, LSC, UMD).